Business Goals & Strategy

The most important aspect of beginning any creative process, whether you are deciding on the right features, designing the user flows, or designing a button, is to comprehensivley understand the business goals and the strategy by which the company seeks to achieve those goals.

To acquire such a deep understanding of the product or service I conduct informational meetings, calls, do research, and use the product/service thoroughly. Answering some of the fundamental questions that will essentially be the compass for all the future steps and executions.

The following are some examples of the main questions I seek to answer:

  • What is the problem being solved? OR What is the benefit of the product/service?
  • What is the company’s mission / primary goal?
  • What is the unique selling proposition?
  • What does success look like? (ex: a download, daily login, purchase product)
  • Who is the ideal customer/user?
  • How does the customer use the product/service?
  • What does the company want to communicate to the user?
  • What kind of culture do they want to adopt internally and externally?

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